Brand Identity, UI & Design Systems for a Beauty Salon

I crafted the full brand identity, custom logo, and web UI for a cozy beauty salon, building a complete design system to keep everything feeling consistent. I also helped shape the gift card and appointment systems, contributing ideas and some development work to make them practical and visually on-brand.

While some parts of the website are still evolving, the visual identity and design system fully capture the warm, approachable experience I aimed to create.

Seamless Design-to-Site Workflow

I developed a custom WordPress plugin that transforms Figma designs into production-ready code — from individual blocks to full pages, and even a structured theme.json — leveraging AI to streamline the workflow.

Variables

Block structure and layout details are built on consistent Figma Variable Collections.

Block Content

Content and semantic markup align with the Gutenberg block architecture to ensure structural integrity and layout stability.

Export single blocks or whole pages

Export code for individual blocks or entire pages. Supports single sections (image, heading, text, buttons) or complete multi-block layouts.

Export Production-Ready theme.json

Export a fully structured theme.json configuration, enabling centralized control over global styles and block settings – even without writing a single line of code.